What actually happens on the free 20-minute call

“Book a free call” can feel like volunteering for a sales pitch. So here's exactly what the Mind the Shop 20 minutes looks like — no mystery, no pressure, and a useful outcome even if we never work together.

Minute 0–2: the ground rules

We say them out loud: no pitch, and you'll leave with one concrete next step either way. That's not a slogan — it's how the call is structured.

Minutes 2–14: five questions, mostly you talking

What does the business sell, and to whom? Where are you now — no site, a site that isn't working, or working and ready to scale? What does success look like in 90 days? What's your rough budget? And what's the trigger — why now? That's it. No trick questions, no “what's your biggest pain point” theatre.

Minutes 14–19: the honest read-back

We reflect your situation in a sentence, then say plainly what we'd do — including the answers that make us less money: “your site needs work before ads make sense”, “the £900 package fits you, not the £1,500 one”, or occasionally “you don't need us; do these two things yourself.” If a package fits, you'll hear its name, its fixed price and its calendar timeline — all of which were already published on the site, so nothing will surprise you.

Minute 20: one concrete next step

If we're a fit: a written proposal lands the same day — exact scope, what's not included, timeline, price — and a 50% deposit books your slot whenever you're ready. If we're not: you still leave with the single most useful thing you can do next, and we part as people who had a useful conversation.

What to bring

Nothing, honestly — but if you want to make the 20 minutes count double: your website address, a sense of your budget band, and the one thing that's frustrating you most.

That's the whole ritual. Book the call here — or send the enquiry form on the same page if writing suits you better.