Shopify · paid ads · conversion · AI
Shopify, paid ads and conversion work that grows your business.
I build, fix and improve the parts of your online business that turn traffic into sales and enquiries. Fixed-price, hands-on work delivered directly by Andrea.
Fixed prices. Real work. No agency hand-offs.
Start with the problem
What's going wrong with the shop?
You don't need to know the marketing term. Pick the symptom you can see and I'll show you what I would check first.
Traffic is there. Sales are not following.
Diagnose this problem →
The page gets attention but does not close the decision.
Diagnose this problem →
Interest exists. The sale leaks later.
Diagnose this problem →
Paid traffic arrives, useful leads do not.
Diagnose this problem →
Separate feed, traffic, offer and page issues.
Diagnose this problem →
Find what changed before redesigning.
Diagnose this problem →
Diagnose the drop before rebuilding everything.
Diagnose this problem →
Check margin, offer, page and merchandising before another discount.
Diagnose this problem →
Improve targeting and qualification, not just volume.
Diagnose this problem →“Andrea built exactly what my practice needed.”
Joanne E. P. · Calm Horizons CBT · delivered client
Case study · delivered client, named with permission
One client. Site, ads, measurable enquiries.
Brief: a BABCP-accredited CBT therapist needed a professional site that turned the right visitors into enquiries.
Built: a clear three-step journey, a free-introductory-call funnel and the trust signals a regulated practitioner needs.
Result: Google Search generated 23 qualified, high-quality contact-form leads from £264.06 in ad spend, with a 9.35% conversion rate and an £11.48 cost per lead.
Source: Calm Horizons CBT · delivered client · Google Search campaign · figures published with permission.
…now the shop minds itself.
The person doing the work
Nobody's minding the shop. That's the job I do.
I'm Andrea. I run digital marketing and e-commerce in-house for a UK Shopify business, after earlier marketing roles in a multinational financial group.
Mind the Shop is where I bring that experience directly to smaller UK businesses. You deal with me from the first call to the handover.
- You brief me. I do the work. No account managers, juniors or hand-offs.
- I run e-commerce and paid media in-house today, so the advice comes from current work, not theory.
- You keep the store, accounts, data and documentation. The job ends when you can run it without me.
Buy direct
Need one thing fixed?
Small Shopify, ads and AI jobs you can buy without a call. Fixed scope, fixed price, with the turnaround shown before you pay.
How it works
Clear before anything starts.
No mystery process and no account-manager relay. You know the job, the price and the dates before I touch anything.
Start with 20 minutes
Tell me what you sell, where it's stuck and what you'd like to change. If I'm not the right fit, I'll say so.
Get it in writing
Exact scope, fixed price, calendar dates and what isn't included. 30% on signing, 30% at the mid-project milestone, 40% on completion.
I build. You own it.
I work async-first, send a written update each week and finish with a handover doc so you can run it without me.
The two-minute check
Who's minding your shop?
Tick everything that's true for your business. Be honest. Nobody's watching.
-
If you can't name the number, the ad platform decides your margin for you.
-
Slow pages turn buyers away before they see a single product.
-
Numbers nobody reads can't warn you. Most drops are visible weeks before they hurt.
-
Confused visitors don't scroll — they leave.
-
Every extra field and click loses a slice of buyers.
-
The easiest sale is the person who nearly bought yesterday.
-
Shops that never test are optimised by luck.
-
If it all lives in one head, the business stops when that head is busy.
signs of a well-minded shop
Your verdict appears here.
Tick as you go. Two minutes, no email address, no catch.
No pitch. One concrete next step either way.