Creative fatigue
Has the same idea been shown too often to the same audience?
Meta Ads diagnosis
Meta Ads used to work. Now they don’t?
Separate creative fatigue, audience saturation, offer weakness, landing-page friction, tracking changes and genuine demand changes before rebuilding everything.
Start here
What I would diagnose before changing anything.
The same disappointing number can be caused by very different failures. Fixing the wrong layer wastes time and budget.
Audience saturation
Is delivery becoming more expensive because the reachable audience has narrowed?
Offer
Did the price, bundle, promotion or product economics change?
Landing page
Did on-site conversion fall at the same time as ad performance?
Tracking
Did consent, pixel or attribution changes alter what Meta can see?
The expensive mistake
The account is only one part of the system. Rebuilding it cannot repair a tired offer or a weaker landing page.
The person doing the work
You’ll work directly with Andrea.
Fifteen-plus years in marketing, with senior in-house roles at both ends of the scale: a multinational financial group and a mature UK Shopify brand. The work has always been measured where growth actually shows up: sales, qualified leads, conversion and paid-media return.
“Andrea built exactly what my practice needed.”
The next sensible step
Diagnose the drop before you reset the machine.
The Ads Launch Sprint is for a rebuild and 30 days of optimisation. If the account is fine and the page is leaking, the conversion route is the better spend.
Relevant proof or scope
5,218%blended Meta purchase ROASRedber Ltd · in-house role · Jan–Sep 2026
9,649%Meta purchase ROAS · peak campaignRedber Ltd · in-house role · 2026
+27%Shopify total sales YoYRedber Ltd · in-house role · 1 Jan–16 Sep 2026
Not your exact problem?