Paid ads · ~5 weeks · Meta or Google
Google or Meta ads set up, run for 30 days and handed over
Your first campaigns built, launched and optimised for 30 days by someone who's run paid ads for established brands through periods of rapid growth — and you keep the playbook.
Total project price
£3,500
Free 20-minute call first, no obligation
Paid in three stages: £1,050 when we agree the scope, £1,050 at the agreed milestone and £1,400 on completion.
What’s included
- Pixel/conversion setup done right, so decisions run on real data
- Campaign build on Meta or Google (one platform per sprint)
- 30 days of hands-on optimisation
- A documented handover playbook — budgets, structure, what to watch weekly
Anything outside this list is agreed separately before I start.
Tell me what you need. We’ll agree the scope, dates and payment stages in writing before anything starts.
You deal directly with Andrea from the first conversation to handover. No account managers. No juniors.
The person doing the work
You’ll work directly with Andrea.
Fifteen-plus years in marketing, with senior in-house roles at both ends of the scale: a multinational financial group and a mature UK Shopify brand. The work has always been measured where growth actually shows up: sales, qualified leads, conversion and paid-media return.
“Andrea built exactly what my practice needed.”
What you are actually getting.
Meta or Google
Your ads set up properly, optimised for 30 days, and handed over with a documented playbook — so the campaigns keep working after I step back.
Add-ons and personalised packages
The sprint runs on Meta or Google — but it doesn't have to stop there. Two add-ons are available:
- Pinterest Ads — discovery, brand awareness, consideration and traffic to your website. Suits products people plan around: home, food and drink, wellness, gifts, events.
- Microsoft Ads — your Google campaigns extended to Bing's search audience, typically older and higher-income. Pairs with a Google sprint.
Add-ons and personalised packages are scoped and priced on the call, around your products, channels and budget. Get in touch and I'll work out the right mix — honestly, including which channels aren't worth your money.
What's not included
- Ongoing daily management of multiple ad accounts — at this capacity I don't offer it, and I'd rather say so. The sprint gets your ads live and self-running; a single managed-ads retainer slot exists for one client at a time.
An honest note: ads won't fix a page that doesn't convert. If your site needs work first, I'll say so on the call.
Starts with a free 20-minute call — no pitch, and you'll leave with one concrete next step. Book the call here.
Frequently asked questions
Meta or Google — which one?
One platform per sprint, chosen on the call based on what you sell and where your customers already look. Running both at once at a small budget usually means doing both badly.
Can I add Pinterest or Microsoft Ads?
Yes — as add-ons to the sprint, or as part of a personalised package scoped on the call. One honest capacity note: a sprint plus one add-on is a full working month at this studio, so I won't run every channel at once — the work gets minded properly or not at all.
Is ad spend included in the sprint fee?
No — ad spend is separate and billed by Meta or Google directly to your own ad account, which you own. The sprint fee covers setup, 30 days of optimisation and the playbook.
What do you need from me?
Admin access to your ad account and website, your priorities for what to promote, and quick decisions when I need them.
What if I don't like something?
Two rounds of changes to the campaign set-up are included. Anything beyond that is agreed and priced with you before I do it.
Do you keep managing the ads afterwards?
The playbook is designed so you can. If you want ongoing management, one managed-ads retainer slot exists — a single client at a time, so it's done properly.
Clear before the work starts.
Choose how to start
Talk it through on a free 20-minute call or send me an enquiry. We’ll discuss your priorities, budget and fit.
Scope and first payment
I confirm the deliverables, exclusions and dates in writing. The first payment reserves your start date.
Milestone and handover
The second payment falls at the agreed milestone. The last is due on completion, with the handover.
Not sure this is the right size?
Smaller jobs can be bought directly, and an audit is often the better first step when the problem still needs diagnosing.