Shop problems
What's going wrong with the shop?
You don't need to know the marketing term. Pick the symptom you can see and I'll show you where I'd look first.
Evidence before opinion
Selected in-house results. These are not typical-outcome claims.
Shopify total sales
SOURCE · REDBER LTD · IN-HOUSE ROLE · 1 JAN–16 SEP 2026Google Shopping ROAS · Coffee Machines
SOURCE · REDBER LTD · IN-HOUSE ROLE · JAN–JUL 2026B2B Google Ads leads
SOURCE · REDBER LTD · IN-HOUSE ROLE · 1 JAN–15 SEP 2026Start with what you can see
Which of these sounds familiar?
Each route starts with the symptom, then works backwards to the likely cause. No jargon required.
Traffic is coming. Sales aren't.
People arrive, but too few turn into customers.
Diagnose this problem →People look but don't add to basket.
The page gets attention but isn't closing the decision.
Diagnose this problem →Baskets start. Orders don't.
Interest exists. Something gets in the way before payment.
Diagnose this problem →Google is spending. Enquiries aren't coming.
Paid traffic arrives, useful leads do not.
Diagnose this problem →Shopping spend isn't turning into sales.
Separate feed, traffic, offer and page issues before changing bids.
Diagnose this problem →It used to work. Now it doesn't.
Diagnose the drop before rebuilding everything.
Diagnose this problem →This stock won't move.
Check margin, offer, page and merchandising before another discount.
Diagnose this problem →The enquiries are the wrong fit.
Improve targeting and qualification, not just volume.
Diagnose this problem →Customers buy once and disappear.
Build the next purchase into the journey instead of relying only on acquisition.
Diagnose this problem →Not sure
Can't tell where the leak is?
You don't need to diagnose it before speaking to me. Bring the store, ads or numbers. I'll work out where I'd start.
The person doing the work
You’ll work directly with Andrea.
Fifteen-plus years in marketing, with senior in-house roles at both ends of the scale: a multinational financial group and a mature UK Shopify brand. The work has always been measured where growth actually shows up: sales, qualified leads, conversion and paid-media return.
“Andrea built exactly what my practice needed.”
How diagnosis works
Fix the right thing first.
- 01Pick the symptom
Start with what you can actually see in the shop, ads or enquiries.
- 02Check the likely causes
I work backwards through the page, traffic and measurement instead of guessing.
- 03Fix the bottleneck
Spend time and money on the thing most likely to change the result.
Know what you need already?
Choose the service instead.
Fixed prices, clear scope and a calendar timeline. No need to book a call just to find out what it costs.