Search intent
Look at the queries that actually triggered the ads, not just the keywords you chose.
Google Ads diagnosis · UK
Google Ads getting clicks but no enquiries?
Do not start by changing bids. First work out whether the leak is the search term, the landing page, the offer or the tracking.
Start here
What I would diagnose before changing anything.
The same disappointing number can be caused by very different failures. Fixing the wrong layer wastes time and budget.
Ad promise
Does the click arrive with the expectation the landing page fulfils?
Landing page
Can the visitor see who the offer is for, why it matters and what to do next?
Offer
Is the proposition strong enough to justify an enquiry now rather than later?
Tracking
Are forms, calls and booked consultations recorded properly enough for the account to learn?
The expensive mistake
Changing bids cannot fix a visitor who should never have clicked, or a page that gives the right visitor no reason to enquire.
The person doing the work
You’ll work directly with Andrea.
Fifteen-plus years in marketing, with senior in-house roles at both ends of the scale: a multinational financial group and a mature UK Shopify brand. The work has always been measured where growth actually shows up: sales, qualified leads, conversion and paid-media return.
“Andrea built exactly what my practice needed.”
The next sensible step
Fix the layer that is actually leaking.
If one campaign needs rebuilding, the £495 Single Campaign Set-up is the smallest fixed-price route. If the problem sits elsewhere, I will say so.
Relevant proof or scope
617B2B Google Ads leads · £12.57 CPLRedber Ltd · in-house role · 1 Jan–15 Sep 2026
+300%Search Ads conversions and lead generationKRUK Italia · in-house role · 2021–23
21enquiries in 14 weeks · £14 average costCalm Horizons CBT · delivered client · published with permission
Not your exact problem?