About

"Who's minding the shop?"

For most small UK businesses selling online, the honest answer is nobody. The site went live a year ago, the ads run themselves badly or not at all, and nobody's watching whether visitors actually buy.

That's the job I do. I'm Andrea, and Mind the Shop is a one-person studio: I design and build Shopify stores and lead-gen sites, then run the paid ads that bring customers through the door.

Andrea, founder of Mind the Shop
FIXED PRICES — quoted before we start FREE 20-MIN CALL — no pitch, one concrete next step YOU OWN EVERYTHING — your store, your ad accounts NO LOCK-IN — every project ends with a handover doc REAL NUMBERS ONLY — no invented metrics, ever

Where the experience comes from

I run marketing in-house today — not years ago. I'm the digital marketing & e-commerce manager for Redber Coffee, a mature UK Shopify business with subscriptions, a loyalty programme and over 9,000 reviews — exactly the kind of store most e-commerce clients are trying to become. Before that, I held marketing and ads roles at KRUK, a large multinational financial group, running performance marketing at scale under tight constraints.

I've also built and run a DTC brand of my own, EonKind — brand system, Shopify store, email automation and reviews, taken from zero to launch single-handed. And I've delivered for real clients, like Calm Horizons CBT, a BABCP-accredited therapy practice whose site and enquiry funnel I built. Both stories are on the work page.

IN-HOUSE ROLES Redber Coffee & KRUK Marketing and paid ads run inside established brands — employers, never clients, and always labelled so.
FOUNDER-BUILT BRAND EonKind A DTC brand taken from zero to launch single-handed — brand system, store, email and reviews.
DELIVERED CLIENT WORK Calm Horizons CBT A real client's site and enquiry funnel, built and grown — named with permission.
REGULATED-SECTOR EXPERIENCE Marketing under tight constraints Performance marketing at scale in a heavily regulated sector — reassuring for sensitive categories.

The path here

2021 – 2023 KRUK — Senior Marketing Specialist Performance marketing at scale inside a regulated financial group.
CURRENT ROLE Redber Coffee — Digital Marketing & E-commerce Manager Running the full marketing function of a mature UK Shopify business — today.
WOUND DOWN 2026 EonKind — founder A compliant DTC supplement brand, built end to end and closed honestly.
JULY 2026 — Mind the Shop — founder Everything above, brought together and offered directly to clients.

How I work

Fixed prices
Calendar deadlines
No hourly billing
No invented metrics, no jargon

Every project ends with a handover doc so you can run things yourself — I mind the shop until the shop minds itself.

Book a free 20-minute call

Frequently asked questions

Who runs Mind the Shop?

Mind the Shop is a one-person studio run by Andrea, founded in 2026. You work directly with the person doing the work — no account managers, no handoffs.

What experience is behind Mind the Shop?

A current in-house marketing role at Redber Coffee (a mature UK Shopify business), previous marketing and paid-ads roles at KRUK (a large multinational financial group), a founder-built DTC brand (EonKind), and delivered client work such as Calm Horizons CBT.

Where is Mind the Shop based?

England, working with businesses across the UK. Delivery is async-first — recorded walkthroughs and written weekly updates — so location never slows a project down.

How do I start working with Mind the Shop?

Book a free 20-minute call. It's not a pitch: you'll leave with one concrete next step whether or not we work together, and any project starts with a same-day fixed-price proposal.

Start with the free call