About · one-person studio
I’ve run marketing inside businesses at both ends of the scale: a multinational financial group and a mature UK Shopify brand. Now I bring that experience directly to smaller businesses that want clearer websites, better-paid media and fewer decisions made on guesswork.
Where the judgement came from
Senior Marketing Specialist after helping establish the marketing function during market entry. Paid media, digital acquisition and campaigns operating inside strict regulatory and brand constraints.
I run the marketing function of a mature UK Shopify business: performance media, e-commerce, CRO, SEO, analytics and the commercial roadmap.
What that means when you hire me
I do not sell the strategy and hand the delivery to somebody else. The same person looking at the commercial problem is the person building, measuring and handing it back.
You deal with me from the first conversation to handover. No account managers and no rotating juniors.
Scope, price and dates are written down before work begins. Larger projects use 30 / 30 / 40 payments.
The work is judged by sales, qualified leads, conversion and return, not the amount of activity in a report.
You own the store, accounts, data and documentation. The goal is for the shop to work without me.
Delivered client
“Andrea built exactly what my practice needed.”
Beyond the in-house roles
A BABCP-accredited therapy practice. I built the service site and enquiry journey, then ran Google Search to generate a steady flow of relevant enquiries.
A founder-built DTC brand taken from zero to launch: brand system, Shopify, email automation, merchandising and compliance. It later wound down, and I describe it as capability proof rather than a revenue success.
Start with the problem
Bring the site, the ads or the thing that is not working. Twenty minutes is enough to decide the sensible next step.
