Work · proof with the labels left on
Real work. Clear context.
Delivered clients are shown as clients. Employers are shown as in-house roles. Capability work is shown as capability work. Every figure has a source because trust is more useful than a louder claim.
Delivered client · named with permission
Calm Horizons CBT
Brief: create a professional online presence for a BABCP-accredited CBT therapist and turn the right visitors into enquiries.
Built: a trust-led Squarespace site, clear three-step client journey, free-introductory-call funnel, structured services and fees, objection-handling FAQs and credibility signals.
Grown: Google Search campaign, conversion tracking and ongoing optimisation around the number that mattered: cost per enquiry.
Result: 23 qualified, high-quality contact-form leads from £264.06 in Google Search ad spend, with a 9.35% conversion rate and £11.48 cost per lead.
“Andrea built exactly what my practice needed — a site that looks professional, explains how I work, and quietly does its job.”
In-house experience · employers, not clients
Growth work at established businesses.
Redber Ltd · in-house role
Shopify, paid media and commercial growth.
I own the marketing function of a mature UK e-commerce business, spanning performance media, e-commerce, CRO, SEO and analytics.
KRUK Italia · in-house role
Performance marketing under constraint.
A multinational financial-services group in a regulated category. I helped establish the marketing department during market entry, then led strategic online marketing and paid-media projects.
Founder-built capability · not a revenue case study
EonKind
Built: brand system, Shopify store, product architecture, email, reviews, analytics, Merchant Center and a health-claims framework grounded in UK requirements.
What happened: the brand later wound down. I publish it because the build demonstrates end-to-end capability and because being clear about what did not become a commercial success matters.
What it proves: I understand the practical decisions behind a modern DTC store because I have made them myself, not only advised on them.
Questions about the proof
Nothing hidden in the footnotes.
Are these case studies real?
Yes. Delivered clients are named only with permission, in-house roles are labelled as roles and capability projects are described without turning them into revenue wins.
Can I see numbers?
Where the figure is true and cleared for publication, yes. Every published statistic carries enough context to understand where it came from.
Will my project appear here?
Only with your permission. A testimonial and permission to name the business are optional at handover.
Your project
Need the same level of accountability?
Start with twenty minutes. I will tell you what I would fix first, whether or not the job ends up with me.