Work
How we show our work
Every case study here follows the same skeleton — Brief → Built → Result — and every claim is real. Delivered clients are named only with permission; in-house roles are described as roles, never as clients; and no number is published unless it's true and approved. A quieter claim that's solid beats a louder one that isn't.
Calm Horizons CBT — service site, enquiry funnel + Google Ads
Brief: a BABCP-accredited CBT therapist needed a professional online presence that turns visitors into enquiries — and a steady flow of the right ones.
Built: a clean, trust-led Squarespace site with a three-step client journey, a "free introductory call" lead funnel, structured Services and Fees pages, objection-handling FAQs, and prominent credibility signals — BABCP accreditation, Psychology Today verification, insurer recognition, ICO registration. Delivered in 2–3 weeks, as promised.
Grown: a Google Ads Search campaign built and managed for lead generation — keyword and ad-copy build, conversion tracking, and week-by-week optimisation.
Result — live campaign, 1 April to 9 July 2026. Figures published with the client's permission:
What it demonstrates: the full Mind the Shop promise on one client — a site built around one job, then ads that fill it, with the numbers checked weekly.
“Andrea built exactly what my practice needed — a site that looks professional, explains how I work, and quietly does its job. Enquiries now arrive steadily from people who are a good fit, and the handover meant I can update everything myself. I'd recommend Mind the Shop without hesitation.”— Joanne E. P. · Owner, Calm Horizons CBT
…now the shop minds itself.
Want a site like this? Book a free call
Experience — growth & paid ads (in-house roles)
Redber Coffee and KRUK were employers, not clients — and we'll always say so plainly. The numbers below come from those roles.
Redber Coffee — Digital Marketing & E-commerce Manager
An established UK speciality-coffee e-commerce business on Shopify — subscriptions, loyalty programme, large catalogue, 9,000+ reviews. Owned the full marketing function — performance marketing, e-commerce & CRO, SEO and analytics — leading two direct reports and an annual budget of up to £100k.
Alongside: 368% ROAS on B2C Google Search, 1,200% ROAS on Meta campaigns, and a full site relaunch that cut bounce rate by 25% and lifted sessions 15% year on year.
KRUK — Senior Marketing Specialist
A large multinational financial-services group in a heavily regulated, closely scrutinised sector. Built the marketing department from scratch for KRUK's entry into the Italian market, then led strategic online marketing — projects with budgets above £150k, every campaign inside strict regulatory and brand constraints.
What it demonstrates: performance marketing inside tight compliance — reassuring for any client in a sensitive or regulated space.
EonKind — built end to end, closed honestly
Brief: launch a premium UK longevity supplement brand from scratch — brand, store, email and merchandising, single-handed.
Built: a complete brand system; a Shopify store with conversion-focused product pages, custom theme work and structured data; a fully compliant claims framework — every word anchored to what UK regulation permits in a health category; Google Merchant Center, GA4 and Search Console; email capture, review collection and a customer voice bank from real UK buyers. The store earned a 4.8-star review average.
Result: the brand wound down in 2026 — and we say so plainly, because the lessons are the value. All five structural failures were visible before launch, to someone who knew where to look. That judgement — checked before a pound is spent on traffic — is exactly what our audits sell.
What it demonstrates: the full stack of a modern DTC store delivered by one pair of hands — and the honesty to publish what happened next.
Planning a store launch? Book a free call
Frequently asked questions
Are these case studies real?
Yes. Delivered clients are named only with their permission, in-house roles are labelled as roles, and we publish no metric that isn't true and approved.
Can I see numbers?
Only real, approved ones. Where a client hasn't approved specific figures, we describe the scope of the build instead of inventing results.
Will my project appear here?
Only if you say yes. The final handover email asks for a short testimonial and permission to name you — both entirely optional.
What kinds of businesses do you work with?
UK product businesses (Shopify stores) and service businesses (lead-gen sites) — from first launch to relaunch and growth.