Product mix
Which products consume spend and which actually produce profitable sales?
Google Shopping diagnosis
Google Shopping spending but not selling?
The leak can sit in the feed, search demand, bidding, price competitiveness, product selection or the landing page.
Start here
What I would diagnose before changing anything.
The same disappointing number can be caused by very different failures. Fixing the wrong layer wastes time and budget.
Search demand
Are you paying for queries that do not match the product or intent?
Feed quality
Do titles, attributes and product data give Google the right signals?
Competitiveness
How do price, delivery and the offer look beside the alternatives?
Landing page
Once the click arrives, can the product page finish the job?
The expensive mistake
Do not assume the campaign is the problem just because the spend appears in Google Ads.
The person doing the work
You’ll work directly with Andrea.
Fifteen-plus years in marketing, with senior in-house roles at both ends of the scale: a multinational financial group and a mature UK Shopify brand. The work has always been measured where growth actually shows up: sales, qualified leads, conversion and paid-media return.
“Andrea built exactly what my practice needed.”
The next sensible step
Treat the campaign and the shop as one system.
The Ads Launch Sprint covers one platform, 30 days of optimisation and a documented handover. If the page is the real problem, I will say so before the spend goes up.
Relevant proof or scope
2,514%Google Shopping ROAS · Coffee MachinesRedber Ltd · in-house role · Jan–Jul 2026
1,995%Google Shopping ROAS · Generic ProductsRedber Ltd · in-house role · 2026
£5.74cost per conversion · Coffee MachinesRedber Ltd · in-house role · Jan–Jul 2026
Not your exact problem?