Cost surprise
Shipping, taxes or fees appear later than the customer expected.
Checkout diagnosis · Shopify
Add to cart but no purchase?
If people are adding products to the basket, product interest already exists. The first place to look is between basket and payment.
Start here
What I would diagnose before changing anything.
The same disappointing number can be caused by very different failures. Fixing the wrong layer wastes time and budget.
Discount hunting
A code box can send ready buyers away to search for a code.
Checkout friction
Too many steps, fields or distractions interrupt momentum.
Trust
Delivery, returns or payment reassurance arrives too late.
Mobile usability
A technically working checkout can still be awkward on a phone.
The expensive mistake
Do not redesign the homepage because customers abandon the checkout.
The person doing the work
You’ll work directly with Andrea.
Fifteen-plus years in marketing, with senior in-house roles at both ends of the scale: a multinational financial group and a mature UK Shopify brand. The work has always been measured where growth actually shows up: sales, qualified leads, conversion and paid-media return.
“Andrea built exactly what my practice needed.”
The next sensible step
Investigate the final metres of the sale.
The £295 Store Health Check is a focused first pass across the buying journey. The £650 Conversion Audit is the deeper route when you want a prioritised action plan.
Relevant proof or scope
+27%Shopify total sales YoYRedber Ltd · in-house role · 1 Jan–16 Sep 2026
8.73%Google Shopping conversion rate · Coffee MachinesRedber Ltd · in-house role · Jan–Jul 2026
20points in the Store Health CheckCurrent service scope
Not your exact problem?