Traffic mix
Did the source or quality of visitors change before the conversion rate did?
Conversion diagnosis · Shopify
Shopify conversion rate suddenly dropped?
A sudden conversion drop is a change problem before it is a redesign problem. Find what changed first.
Start here
What I would diagnose before changing anything.
The same disappointing number can be caused by very different failures. Fixing the wrong layer wastes time and budget.
Theme and apps
What changed in the storefront, scripts or app stack?
Price and shipping
Did the economics or delivery promise become less competitive?
Stock and merchandising
Are high-traffic products unavailable or harder to find?
Measurement
Did tracking change and make the fall look larger than it is?
The expensive mistake
A redesign can hide the cause of a drop instead of fixing it.
The person doing the work
You’ll work directly with Andrea.
Fifteen-plus years in marketing, with senior in-house roles at both ends of the scale: a multinational financial group and a mature UK Shopify brand. The work has always been measured where growth actually shows up: sales, qualified leads, conversion and paid-media return.
“Andrea built exactly what my practice needed.”
The next sensible step
Find the change before you change everything.
Start with a focused diagnosis. Escalate to the £650 Conversion Audit only if the problem needs a deeper prioritised plan.
Relevant proof or scope
+27%Shopify total sales YoYRedber Ltd · in-house role · 1 Jan–16 Sep 2026
+26%average order value YoYRedber Ltd · in-house role · 1 Jan–16 Sep 2026
20points in the Store Health CheckCurrent service scope
Not your exact problem?