Why your product page isn't converting — seven fixes, in order

Visitors arrive, look, and leave. When a product page underperforms, it's almost always one of the same seven problems — and the order you fix them in matters, because the early ones cap everything below.

1. The photos don't answer “what am I actually getting?”

Blurry, few, or context-free images kill more sales than price does. Minimum: a clean main shot, a scale/size reference, the product in use, and any detail a buyer would check in a shop.

2. The title describes the product, not the reason to buy it

“Candle No. 4” tells nobody anything. “Hand-poured soy candle — 40-hour burn” does the selling before the description starts.

3. The price is playing hide and seek

Price near the title, delivery costs visible before checkout. Surprise shipping at the last step is the single biggest cause of abandoned checkouts — buyers forgive a fair price, not an ambush.

4. No proof anyone else has bought it

Reviews — even three honest ones — outperform any adjective you can write. If you're new, say so honestly and lean on guarantees and returns instead. Never fabricate reviews; besides being illegal under UK consumer law, buyers can smell it.

5. The buyer's next question isn't answered on the page

Sizing, materials, delivery time, returns — whatever your customers email you about, that answer belongs on the product page, ideally as a short FAQ.

6. Two dozen links compete with the buy button

One primary action per page. Every extra banner, popup and link is a small tax on the sale.

7. It takes four seconds to load on a phone

Most UK shopping traffic is mobile. Oversized images and app bloat quietly cost you the visitors who never waited to see the page.

Where to start

Top to bottom, in this order — photos and clarity first, speed last. If you'd rather have the list built for your specific site, that's exactly what the £450 conversion audit is: a recorded walkthrough and a prioritised action list within a week. Or book a free 20-minute call.