Notes from the shop
Plain, useful notes on building and growing an online shop — no hype, no jargon, no invented numbers. Written by the person who does the work.
Notes from the shop
Google Business Profile: the highest-return hou...
For any business serving a local area, one free listing routinely out-earns whole budgets. The one-hour Google Business Profile setup, done properly — plus the ten-minute monthly habit.
Google Business Profile: the highest-return hou...
For any business serving a local area, one free listing routinely out-earns whole budgets. The one-hour Google Business Profile setup, done properly — plus the ten-minute monthly habit.
How much should a small business spend on ads? ...
No made-up benchmarks: four steps of back-of-envelope arithmetic — customer value, break-even cost, a budget that can actually learn, and a 30-day judgement — using your numbers, not averages.
How much should a small business spend on ads? ...
No made-up benchmarks: four steps of back-of-envelope arithmetic — customer value, break-even cost, a budget that can actually learn, and a 30-day judgement — using your numbers, not averages.
The five-second homepage test (and how to pass it)
Show a stranger your homepage for five seconds. If they can't say what you sell, who it's for and what to do next, here's how to fix it — usually...
The five-second homepage test (and how to pass it)
Show a stranger your homepage for five seconds. If they can't say what you sell, who it's for and what to do next, here's how to fix it — usually...
What actually happens on the free 20-minute call
No mystery, no pressure: the exact structure of the free 20-minute call — five questions, an honest read-back including the answers that make us less money, and one concrete next...
What actually happens on the free 20-minute call
No mystery, no pressure: the exact structure of the free 20-minute call — five questions, an honest read-back including the answers that make us less money, and one concrete next...
SEO foundations for small UK businesses — what ...
Five foundations do most of the SEO work for a UK small business — technical basics, honest page titles, Google Business Profile, genuinely useful pages, and measured patience. Plus the...
SEO foundations for small UK businesses — what ...
Five foundations do most of the SEO work for a UK small business — technical basics, honest page titles, Google Business Profile, genuinely useful pages, and measured patience. Plus the...
The three emails every online shop needs before...
Welcome, abandoned checkout, post-purchase: the three automations every shop needs before campaigns or growth tactics — what each does, and why they come first.
The three emails every online shop needs before...
Welcome, abandoned checkout, post-purchase: the three automations every shop needs before campaigns or growth tactics — what each does, and why they come first.