Notes from the shop
Plain, useful notes on building and growing an online shop — no hype, no jargon, no invented numbers. Written by the person who does the work.
Field Notes
How much should Meta Ads management cost in the...
What should a UK business actually pay for Meta Ads management? Compare freelancers, agencies, flat fees and percentage-of-spend models — and what should be included before you sign.
How much should Meta Ads management cost in the...
What should a UK business actually pay for Meta Ads management? Compare freelancers, agencies, flat fees and percentage-of-spend models — and what should be included before you sign.
How much should a Shopify SEO audit cost in the...
What should a Shopify SEO audit cost in the UK? A practical buyer’s guide to automated reports, specialist reviews and full strategic audits — including what should be included, warning...
How much should a Shopify SEO audit cost in the...
What should a Shopify SEO audit cost in the UK? A practical buyer’s guide to automated reports, specialist reviews and full strategic audits — including what should be included, warning...
How much does AI automation cost for a small UK...
A practical UK guide to AI automation pricing: what simple workflows, multi-step builds and managed agents can cost, what should be included, and how to decide what is worth automating...
How much does AI automation cost for a small UK...
A practical UK guide to AI automation pricing: what simple workflows, multi-step builds and managed agents can cost, what should be included, and how to decide what is worth automating...
How much should a Shopify CRO audit cost in the...
What should you pay for a Shopify CRO audit in the UK? A practical guide to price, scope, evidence depth and the warning signs that separate useful diagnosis from an...
How much should a Shopify CRO audit cost in the...
What should you pay for a Shopify CRO audit in the UK? A practical guide to price, scope, evidence depth and the warning signs that separate useful diagnosis from an...
Shopify theme vs custom theme: which should a U...
Should you use a Shopify Theme Store theme, customise one, or pay for a fully custom build? A practical UK decision guide covering cost, flexibility, maintenance and when custom work...
Shopify theme vs custom theme: which should a U...
Should you use a Shopify Theme Store theme, customise one, or pay for a fully custom build? A practical UK decision guide covering cost, flexibility, maintenance and when custom work...
Why is my Shopify conversion rate low? How to f...
A practical Shopify conversion diagnosis for finding whether the real leak is traffic quality, product pages, cart or checkout before you spend more on ads or a redesign.
Why is my Shopify conversion rate low? How to f...
A practical Shopify conversion diagnosis for finding whether the real leak is traffic quality, product pages, cart or checkout before you spend more on ads or a redesign.