Notes from the shop
Plain, useful notes on building and growing an online shop — no hype, no jargon, no invented numbers. Written by the person who does the work.
Notes from the shop
Meta or Google ads first? How a small UK busine...
One platform run properly beats two run badly. The choice comes down to one question: are people already searching for what you sell? Demand capture vs demand creation, plainly.
Meta or Google ads first? How a small UK busine...
One platform run properly beats two run badly. The choice comes down to one question: are people already searching for what you sell? Demand capture vs demand creation, plainly.
Why your product page isn't converting — seven ...
When a product page underperforms it's almost always one of the same seven problems. Here they are in the order to fix them — photos and clarity first, speed last.
Why your product page isn't converting — seven ...
When a product page underperforms it's almost always one of the same seven problems. Here they are in the order to fix them — photos and clarity first, speed last.
Shopify or Squarespace? The honest answer for U...
The honest answer is shorter than the internet makes it: it depends on whether you sell products or bookings — and almost nothing else. Here's the plain decision, with the...
Shopify or Squarespace? The honest answer for U...
The honest answer is shorter than the internet makes it: it depends on whether you sell products or bookings — and almost nothing else. Here's the plain decision, with the...
What a good handover doc contains
The least glamorous deliverable is the one clients use longest. The five things a proper website handover doc must contain — whether we write it or you demand it from...
What a good handover doc contains
The least glamorous deliverable is the one clients use longest. The five things a proper website handover doc must contain — whether we write it or you demand it from...
Five checks before you spend £1 on ads
Paid ads amplify what your site already does. Five quick checks — clarity, one next step, honest tracking, email capture, and the margin sums — before you spend a pound...
Five checks before you spend £1 on ads
Paid ads amplify what your site already does. Five quick checks — clarity, one next step, honest tracking, email capture, and the margin sums — before you spend a pound...
Why we publish every price
Hidden pricing costs buyers time and trust. Here's why every Mind the Shop service has its price and timeline published on the page — and the honest trade-off that comes...
Why we publish every price
Hidden pricing costs buyers time and trust. Here's why every Mind the Shop service has its price and timeline published on the page — and the honest trade-off that comes...