Notes from the shop
Plain, useful notes on building and growing an online shop — no hype, no jargon, no invented numbers. Written by the person who does the work.
Field Notes
What should a £5,000 Shopify rebuild include? A...
A practical UK buyer’s checklist for what a roughly £5,000 Shopify rebuild should include, what should be out of scope, and how to compare proposals.
What should a £5,000 Shopify rebuild include? A...
A practical UK buyer’s checklist for what a roughly £5,000 Shopify rebuild should include, what should be out of scope, and how to compare proposals.
Best Shopify upsell apps for UK stores: Selleas...
Selleasy, AfterSell and ReConvert take different approaches to Shopify upselling. This UK-focused comparison looks at current pricing, where each app fits, and when an upsell app is not the real...
Best Shopify upsell apps for UK stores: Selleas...
Selleasy, AfterSell and ReConvert take different approaches to Shopify upselling. This UK-focused comparison looks at current pricing, where each app fits, and when an upsell app is not the real...
When should you stop spending on Meta Ads and f...
Meta ads getting clicks but not sales? Use this practical funnel diagnosis to decide whether the problem is the campaign, landing page, checkout or tracking before increasing spend.
When should you stop spending on Meta Ads and f...
Meta ads getting clicks but not sales? Use this practical funnel diagnosis to decide whether the problem is the campaign, landing page, checkout or tracking before increasing spend.
Is Google Shopping worth it for a small UK reta...
Google Shopping can work for a small UK retailer, but only when the margins, product feed, tracking and store are ready. Here’s how to decide before spending.
Is Google Shopping worth it for a small UK reta...
Google Shopping can work for a small UK retailer, but only when the margins, product feed, tracking and store are ready. Here’s how to decide before spending.
Shopify agency vs freelancer: which should a UK...
Agency or freelancer for your Shopify project? Compare scope, cost, risk and delivery models before choosing who to hire.
Shopify agency vs freelancer: which should a UK...
Agency or freelancer for your Shopify project? Compare scope, cost, risk and delivery models before choosing who to hire.
Best Shopify review apps for UK stores: Judge.m...
Which Shopify review app should a UK store choose? A practical comparison of Judge.me, Loox, REVIEWS.io and Yotpo by price, use case, trade-offs and growth stage.
Best Shopify review apps for UK stores: Judge.m...
Which Shopify review app should a UK store choose? A practical comparison of Judge.me, Loox, REVIEWS.io and Yotpo by price, use case, trade-offs and growth stage.