Notes from the shop
Plain, useful notes on building and growing an online shop — no hype, no jargon, no invented numbers. Written by the person who does the work.
Notes from the shop
How much should a small business spend on ads? ...
No made-up benchmarks: four steps of back-of-envelope arithmetic — customer value, break-even cost, a budget that can actually learn, and a 30-day judgement — using your numbers, not averages.
How much should a small business spend on ads? ...
No made-up benchmarks: four steps of back-of-envelope arithmetic — customer value, break-even cost, a budget that can actually learn, and a 30-day judgement — using your numbers, not averages.
Meta or Google ads first? How a small UK busine...
One platform run properly beats two run badly. The choice comes down to one question: are people already searching for what you sell? Demand capture vs demand creation, plainly.
Meta or Google ads first? How a small UK busine...
One platform run properly beats two run badly. The choice comes down to one question: are people already searching for what you sell? Demand capture vs demand creation, plainly.
Five checks before you spend £1 on ads
Paid ads amplify what your site already does. Five quick checks — clarity, one next step, honest tracking, email capture, and the margin sums — before you spend a pound...
Five checks before you spend £1 on ads
Paid ads amplify what your site already does. Five quick checks — clarity, one next step, honest tracking, email capture, and the margin sums — before you spend a pound...