Notes from the shop
Plain, useful notes on building and growing an online shop — no hype, no jargon, no invented numbers. Written by the person who does the work.
Field Notes
How much should Meta Ads management cost in the...
What should a UK business actually pay for Meta Ads management? Compare freelancers, agencies, flat fees and percentage-of-spend models — and what should be included before you sign.
How much should Meta Ads management cost in the...
What should a UK business actually pay for Meta Ads management? Compare freelancers, agencies, flat fees and percentage-of-spend models — and what should be included before you sign.
When should you stop spending on Meta Ads and f...
Meta ads getting clicks but not sales? Use this practical funnel diagnosis to decide whether the problem is the campaign, landing page, checkout or tracking before increasing spend.
When should you stop spending on Meta Ads and f...
Meta ads getting clicks but not sales? Use this practical funnel diagnosis to decide whether the problem is the campaign, landing page, checkout or tracking before increasing spend.
Is Google Shopping worth it for a small UK reta...
Google Shopping can work for a small UK retailer, but only when the margins, product feed, tracking and store are ready. Here’s how to decide before spending.
Is Google Shopping worth it for a small UK reta...
Google Shopping can work for a small UK retailer, but only when the margins, product feed, tracking and store are ready. Here’s how to decide before spending.
Google Ads 'Limited by budget' changed in 2026:...
Google changed how target-based bidding behaves when campaigns are limited by budget. Here is what changed in August 2026, which campaigns are affected and what UK advertisers should check now.
Google Ads 'Limited by budget' changed in 2026:...
Google changed how target-based bidding behaves when campaigns are limited by budget. Here is what changed in August 2026, which campaigns are affected and what UK advertisers should check now.
AI Max vs Performance Max: what’s the differenc...
AI Max is an optimisation layer for Search campaigns. Performance Max is a separate multi-channel campaign type. Here’s how they differ, what changed in 2026 and how a small UK...
AI Max vs Performance Max: what’s the differenc...
AI Max is an optimisation layer for Search campaigns. Performance Max is a separate multi-channel campaign type. Here’s how they differ, what changed in 2026 and how a small UK...
How much does Google Ads management cost in the...
What UK freelancers and agencies charge to manage Google and Meta ads in 2026, why the retainer maths breaks down at small budgets, and when a fixed-price setup is the...
How much does Google Ads management cost in the...
What UK freelancers and agencies charge to manage Google and Meta ads in 2026, why the retainer maths breaks down at small budgets, and when a fixed-price setup is the...