Notes from the shop
Plain, useful notes on building and growing an online shop — no hype, no jargon, no invented numbers. Written by the person who does the work.
Notes from the shop
The five-second homepage test (and how to pass it)
Show a stranger your homepage for five seconds. If they can't say what you sell, who it's for and what to do next, here's how to fix it — usually...
The five-second homepage test (and how to pass it)
Show a stranger your homepage for five seconds. If they can't say what you sell, who it's for and what to do next, here's how to fix it — usually...
Why your product page isn't converting — seven ...
When a product page underperforms it's almost always one of the same seven problems. Here they are in the order to fix them — photos and clarity first, speed last.
Why your product page isn't converting — seven ...
When a product page underperforms it's almost always one of the same seven problems. Here they are in the order to fix them — photos and clarity first, speed last.
Shopify or Squarespace? The honest answer for U...
The honest answer is shorter than the internet makes it: it depends on whether you sell products or bookings — and almost nothing else. Here's the plain decision, with the...
Shopify or Squarespace? The honest answer for U...
The honest answer is shorter than the internet makes it: it depends on whether you sell products or bookings — and almost nothing else. Here's the plain decision, with the...