Notes from the shop

Plain, useful notes on building and growing an online shop — no hype, no jargon, no invented numbers. Written by the person who does the work.

Notes from the shop

How we work — what happens on the 20-minute call, category card

What actually happens on the free 20-minute call

No mystery, no pressure: the exact structure of the free 20-minute call — five questions, an honest read-back including the answers that make us less money, and one concrete next...

What actually happens on the free 20-minute call

No mystery, no pressure: the exact structure of the free 20-minute call — five questions, an honest read-back including the answers that make us less money, and one concrete next...

How we work — the handover doc, category card

What a good handover doc contains

The least glamorous deliverable is the one clients use longest. The five things a proper website handover doc must contain — whether we write it or you demand it from...

What a good handover doc contains

The least glamorous deliverable is the one clients use longest. The five things a proper website handover doc must contain — whether we write it or you demand it from...

How we work — why we publish every price, category card

Why we publish every price

Hidden pricing costs buyers time and trust. Here's why every Mind the Shop service has its price and timeline published on the page — and the honest trade-off that comes...

Why we publish every price

Hidden pricing costs buyers time and trust. Here's why every Mind the Shop service has its price and timeline published on the page — and the honest trade-off that comes...

Want this applied to your shop?

Twenty minutes, no pitch — tell us what you sell and where you're stuck, and leave with one concrete next step.