Notes from the shop

Plain, useful notes on building and growing an online shop — no hype, no jargon, no invented numbers. Written by the person who does the work.

Field Notes

Coffee and laptop on a work table representing a free 20-minute Mind the Shop business call

What actually happens on the free 20-minute call

No mystery, no pressure: the exact structure of the free 20-minute call — five questions, an honest read-back including the answers that make us less money, and one concrete next...

What actually happens on the free 20-minute call

No mystery, no pressure: the exact structure of the free 20-minute call — five questions, an honest read-back including the answers that make us less money, and one concrete next...

Two colleagues reviewing a website structure and digital project handover plan on a tablet

What a good handover doc contains

The least glamorous deliverable is the one clients use longest. The five things a proper website handover doc must contain — whether we write it or you demand it from...

What a good handover doc contains

The least glamorous deliverable is the one clients use longest. The five things a proper website handover doc must contain — whether we write it or you demand it from...

Pricing worksheet, calculator and laptop used to calculate transparent fixed prices for digital services

Why we publish every price

Hidden pricing costs buyers time and trust. Here's why every Mind the Shop service has its price and timeline published on the page — and the honest trade-off that comes...

Why we publish every price

Hidden pricing costs buyers time and trust. Here's why every Mind the Shop service has its price and timeline published on the page — and the honest trade-off that comes...

Is something not working in the shop?

Start with the symptom. You do not need to know whether the answer is Shopify, CRO, Google Ads, Meta Ads or something else.