Notes from the shop
Plain, useful notes on building and growing an online shop — no hype, no jargon, no invented numbers. Written by the person who does the work.
Field Notes
What actually happens on the free 20-minute call
No mystery, no pressure: the exact structure of the free 20-minute call — five questions, an honest read-back including the answers that make us less money, and one concrete next...
What actually happens on the free 20-minute call
No mystery, no pressure: the exact structure of the free 20-minute call — five questions, an honest read-back including the answers that make us less money, and one concrete next...
What a good handover doc contains
The least glamorous deliverable is the one clients use longest. The five things a proper website handover doc must contain — whether we write it or you demand it from...
What a good handover doc contains
The least glamorous deliverable is the one clients use longest. The five things a proper website handover doc must contain — whether we write it or you demand it from...
Why we publish every price
Hidden pricing costs buyers time and trust. Here's why every Mind the Shop service has its price and timeline published on the page — and the honest trade-off that comes...
Why we publish every price
Hidden pricing costs buyers time and trust. Here's why every Mind the Shop service has its price and timeline published on the page — and the honest trade-off that comes...
Is something not working in the shop?
Start with the symptom. You do not need to know whether the answer is Shopify, CRO, Google Ads, Meta Ads or something else.