Notes from the shop
Plain, useful notes on building and growing an online shop — no hype, no jargon, no invented numbers. Written by the person who does the work.
Field Notes
How much should a Shopify SEO audit cost in the...
What should a Shopify SEO audit cost in the UK? A practical buyer’s guide to automated reports, specialist reviews and full strategic audits — including what should be included, warning...
How much should a Shopify SEO audit cost in the...
What should a Shopify SEO audit cost in the UK? A practical buyer’s guide to automated reports, specialist reviews and full strategic audits — including what should be included, warning...
How much should a Shopify CRO audit cost in the...
What should you pay for a Shopify CRO audit in the UK? A practical guide to price, scope, evidence depth and the warning signs that separate useful diagnosis from an...
How much should a Shopify CRO audit cost in the...
What should you pay for a Shopify CRO audit in the UK? A practical guide to price, scope, evidence depth and the warning signs that separate useful diagnosis from an...
Shopify theme vs custom theme: which should a U...
Should you use a Shopify Theme Store theme, customise one, or pay for a fully custom build? A practical UK decision guide covering cost, flexibility, maintenance and when custom work...
Shopify theme vs custom theme: which should a U...
Should you use a Shopify Theme Store theme, customise one, or pay for a fully custom build? A practical UK decision guide covering cost, flexibility, maintenance and when custom work...
Why is my Shopify conversion rate low? How to f...
A practical Shopify conversion diagnosis for finding whether the real leak is traffic quality, product pages, cart or checkout before you spend more on ads or a redesign.
Why is my Shopify conversion rate low? How to f...
A practical Shopify conversion diagnosis for finding whether the real leak is traffic quality, product pages, cart or checkout before you spend more on ads or a redesign.
What should a £5,000 Shopify rebuild include? A...
A practical UK buyer’s checklist for what a roughly £5,000 Shopify rebuild should include, what should be out of scope, and how to compare proposals.
What should a £5,000 Shopify rebuild include? A...
A practical UK buyer’s checklist for what a roughly £5,000 Shopify rebuild should include, what should be out of scope, and how to compare proposals.
Best Shopify upsell apps for UK stores: Selleas...
Selleasy, AfterSell and ReConvert take different approaches to Shopify upselling. This UK-focused comparison looks at current pricing, where each app fits, and when an upsell app is not the real...
Best Shopify upsell apps for UK stores: Selleas...
Selleasy, AfterSell and ReConvert take different approaches to Shopify upselling. This UK-focused comparison looks at current pricing, where each app fits, and when an upsell app is not the real...