Notes from the shop
Plain, useful notes on building and growing an online shop — no hype, no jargon, no invented numbers. Written by the person who does the work.
Field Notes
Shopify collection page SEO: how to optimise ca...
A practical guide to Shopify collection page SEO: category copy, titles, internal links, filters, faceted navigation and the mistakes that make useful collection pages harder to find.
Shopify collection page SEO: how to optimise ca...
A practical guide to Shopify collection page SEO: category copy, titles, internal links, filters, faceted navigation and the mistakes that make useful collection pages harder to find.
How to optimise Shopify product pages for SEO a...
A practical 2026 guide to making Shopify product pages easier for Google, AI search systems and customers to understand — without stuffing them with keywords or adding schema for the...
How to optimise Shopify product pages for SEO a...
A practical 2026 guide to making Shopify product pages easier for Google, AI search systems and customers to understand — without stuffing them with keywords or adding schema for the...
How long does it take to build a Shopify store?...
A UK small business Shopify build takes about two to five weeks of calendar time, not the single day the marketing implies. Realistic 2026 timelines by build type, what actually...
How long does it take to build a Shopify store?...
A UK small business Shopify build takes about two to five weeks of calendar time, not the single day the marketing implies. Realistic 2026 timelines by build type, what actually...
Is Shopify worth it for a UK small business? (2...
What Shopify really costs a UK small business in 2026, when it's worth it, when it isn't — and the maths to decide for your own shop.
Is Shopify worth it for a UK small business? (2...
What Shopify really costs a UK small business in 2026, when it's worth it, when it isn't — and the maths to decide for your own shop.
How much does a Shopify website cost in the UK?...
Shopify UK costs in 2026: monthly plans from £19, card fees, hidden costs — and what a professional Shopify build really costs, with fixed prices published.
How much does a Shopify website cost in the UK?...
Shopify UK costs in 2026: monthly plans from £19, card fees, hidden costs — and what a professional Shopify build really costs, with fixed prices published.