Notes from the shop
Plain, useful notes on building and growing an online shop — no hype, no jargon, no invented numbers. Written by the person who does the work.
Field Notes
Shopify agency vs freelancer: which should a UK...
Agency or freelancer for your Shopify project? Compare scope, cost, risk and delivery models before choosing who to hire.
Shopify agency vs freelancer: which should a UK...
Agency or freelancer for your Shopify project? Compare scope, cost, risk and delivery models before choosing who to hire.
Best Shopify review apps for UK stores: Judge.m...
Which Shopify review app should a UK store choose? A practical comparison of Judge.me, Loox, REVIEWS.io and Yotpo by price, use case, trade-offs and growth stage.
Best Shopify review apps for UK stores: Judge.m...
Which Shopify review app should a UK store choose? A practical comparison of Judge.me, Loox, REVIEWS.io and Yotpo by price, use case, trade-offs and growth stage.
How to clear slow-moving Shopify stock while pr...
Slow-moving Shopify stock is cash sitting still. A practical UK-focused framework for deciding what to improve, bundle, discount, move to another channel or clear.
How to clear slow-moving Shopify stock while pr...
Slow-moving Shopify stock is cash sitting still. A practical UK-focused framework for deciding what to improve, bundle, discount, move to another channel or clear.
Klaviyo vs Shopify Email: which should a UK eco...
Klaviyo or Shopify Email? A practical UK-focused comparison of cost, automation, segmentation and complexity, with a simple decision framework for choosing the right email platform for your Shopify store.
Klaviyo vs Shopify Email: which should a UK eco...
Klaviyo or Shopify Email? A practical UK-focused comparison of cost, automation, segmentation and complexity, with a simple decision framework for choosing the right email platform for your Shopify store.
Shopify checkout optimisation: 9 fixes before y...
Before you redesign a Shopify store, check the buying journey. These nine practical checkout and conversion fixes can remove friction without rebuilding the whole site.
Shopify checkout optimisation: 9 fixes before y...
Before you redesign a Shopify store, check the buying journey. These nine practical checkout and conversion fixes can remove friction without rebuilding the whole site.
Shopify AI shopping: how to make your products ...
AI shopping is becoming a real product-discovery channel. Here is what Shopify merchants can do now to make product data clearer, more complete and easier for AI shopping agents to...
Shopify AI shopping: how to make your products ...
AI shopping is becoming a real product-discovery channel. Here is what Shopify merchants can do now to make product data clearer, more complete and easier for AI shopping agents to...