Notes from the shop
Plain, useful notes on building and growing an online shop — no hype, no jargon, no invented numbers. Written by the person who does the work.
Field Notes
Klaviyo vs Shopify Email: which should a UK eco...
Klaviyo or Shopify Email? A practical UK-focused comparison of cost, automation, segmentation and complexity, with a simple decision framework for choosing the right email platform for your Shopify store.
Klaviyo vs Shopify Email: which should a UK eco...
Klaviyo or Shopify Email? A practical UK-focused comparison of cost, automation, segmentation and complexity, with a simple decision framework for choosing the right email platform for your Shopify store.
UK email marketing rules in 2026: consent, the ...
Who you can email without consent, how the PECR soft opt-in works, and what the February 2026 changes under the Data (Use and Access) Act mean for UK small businesses.
UK email marketing rules in 2026: consent, the ...
Who you can email without consent, how the PECR soft opt-in works, and what the February 2026 changes under the Data (Use and Access) Act mean for UK small businesses.
The three emails every online shop needs before...
Welcome, abandoned checkout, post-purchase: the three automations every shop needs before campaigns or growth tactics — what each does, and why they come first.
The three emails every online shop needs before...
Welcome, abandoned checkout, post-purchase: the three automations every shop needs before campaigns or growth tactics — what each does, and why they come first.