Notes from the shop
Plain, useful notes on building and growing an online shop — no hype, no jargon, no invented numbers. Written by the person who does the work.
Field Notes
How much should a Shopify SEO audit cost in the...
What should a Shopify SEO audit cost in the UK? A practical buyer’s guide to automated reports, specialist reviews and full strategic audits — including what should be included, warning...
How much should a Shopify SEO audit cost in the...
What should a Shopify SEO audit cost in the UK? A practical buyer’s guide to automated reports, specialist reviews and full strategic audits — including what should be included, warning...
How to optimise Shopify product pages for SEO a...
A practical 2026 guide to making Shopify product pages easier for Google, AI search systems and customers to understand — without stuffing them with keywords or adding schema for the...
How to optimise Shopify product pages for SEO a...
A practical 2026 guide to making Shopify product pages easier for Google, AI search systems and customers to understand — without stuffing them with keywords or adding schema for the...
How to optimise your website for AI search in 2026
AI search does not need a separate bag of tricks. The strongest foundations are still crawlable pages, clear answers, useful original information, strong internal linking and trustworthy business signals. Here...
How to optimise your website for AI search in 2026
AI search does not need a separate bag of tricks. The strongest foundations are still crawlable pages, clear answers, useful original information, strong internal linking and trustworthy business signals. Here...
How much does SEO cost in the UK? (2026 guide f...
What SEO really costs in the UK in 2026 — freelancer and agency rates, monthly retainers, one-off projects — and why most small businesses should buy foundations once, not a...
How much does SEO cost in the UK? (2026 guide f...
What SEO really costs in the UK in 2026 — freelancer and agency rates, monthly retainers, one-off projects — and why most small businesses should buy foundations once, not a...
Google Business Profile: the highest-return hou...
For any business serving a local area, one free listing routinely out-earns whole budgets. The one-hour Google Business Profile setup, done properly — plus the ten-minute monthly habit.
Google Business Profile: the highest-return hou...
For any business serving a local area, one free listing routinely out-earns whole budgets. The one-hour Google Business Profile setup, done properly — plus the ten-minute monthly habit.
SEO foundations for small UK businesses — what ...
Five foundations do most of the SEO work for a UK small business — technical basics, honest page titles, Google Business Profile, genuinely useful pages, and measured patience. Plus the...
SEO foundations for small UK businesses — what ...
Five foundations do most of the SEO work for a UK small business — technical basics, honest page titles, Google Business Profile, genuinely useful pages, and measured patience. Plus the...