Notes from the shop
Plain, useful notes on building and growing an online shop — no hype, no jargon, no invented numbers. Written by the person who does the work.
Field Notes
Shopify AI shopping: how to make your products ...
AI shopping is becoming a real product-discovery channel. Here is what Shopify merchants can do now to make product data clearer, more complete and easier for AI shopping agents to...
Shopify AI shopping: how to make your products ...
AI shopping is becoming a real product-discovery channel. Here is what Shopify merchants can do now to make product data clearer, more complete and easier for AI shopping agents to...
Shopify collection page SEO: how to optimise ca...
A practical guide to Shopify collection page SEO: category copy, titles, internal links, filters, faceted navigation and the mistakes that make useful collection pages harder to find.
Shopify collection page SEO: how to optimise ca...
A practical guide to Shopify collection page SEO: category copy, titles, internal links, filters, faceted navigation and the mistakes that make useful collection pages harder to find.
How long does it take to build a Shopify store?...
A UK small business Shopify build takes about two to five weeks of calendar time, not the single day the marketing implies. Realistic 2026 timelines by build type, what actually...
How long does it take to build a Shopify store?...
A UK small business Shopify build takes about two to five weeks of calendar time, not the single day the marketing implies. Realistic 2026 timelines by build type, what actually...
Is Shopify worth it for a UK small business? (2...
What Shopify really costs a UK small business in 2026, when it's worth it, when it isn't — and the maths to decide for your own shop.
Is Shopify worth it for a UK small business? (2...
What Shopify really costs a UK small business in 2026, when it's worth it, when it isn't — and the maths to decide for your own shop.
Do you still need a cookie banner in the UK? (2...
The 2026 rules changed on both ends: some cookies no longer need consent, and fines jumped to £17.5m. Which side of the line is your site on?
Do you still need a cookie banner in the UK? (2...
The 2026 rules changed on both ends: some cookies no longer need consent, and fines jumped to £17.5m. Which side of the line is your site on?
What health claims can you legally make in the ...
As of August 2026, only claims authorised on the GB NHC Register may be used in Great Britain — and the ASA now finds breaches with AI monitoring. A plain-English...
What health claims can you legally make in the ...
As of August 2026, only claims authorised on the GB NHC Register may be used in Great Britain — and the ASA now finds breaches with AI monitoring. A plain-English...