Notes from the shop
Plain, useful notes on building and growing an online shop — no hype, no jargon, no invented numbers. Written by the person who does the work.
Field Notes
How much should a Shopify CRO audit cost in the...
What should you pay for a Shopify CRO audit in the UK? A practical guide to price, scope, evidence depth and the warning signs that separate useful diagnosis from an...
How much should a Shopify CRO audit cost in the...
What should you pay for a Shopify CRO audit in the UK? A practical guide to price, scope, evidence depth and the warning signs that separate useful diagnosis from an...
Shopify theme vs custom theme: which should a U...
Should you use a Shopify Theme Store theme, customise one, or pay for a fully custom build? A practical UK decision guide covering cost, flexibility, maintenance and when custom work...
Shopify theme vs custom theme: which should a U...
Should you use a Shopify Theme Store theme, customise one, or pay for a fully custom build? A practical UK decision guide covering cost, flexibility, maintenance and when custom work...
Why is my Shopify conversion rate low? How to f...
A practical Shopify conversion diagnosis for finding whether the real leak is traffic quality, product pages, cart or checkout before you spend more on ads or a redesign.
Why is my Shopify conversion rate low? How to f...
A practical Shopify conversion diagnosis for finding whether the real leak is traffic quality, product pages, cart or checkout before you spend more on ads or a redesign.
What should a £5,000 Shopify rebuild include? A...
A practical UK buyer’s checklist for what a roughly £5,000 Shopify rebuild should include, what should be out of scope, and how to compare proposals.
What should a £5,000 Shopify rebuild include? A...
A practical UK buyer’s checklist for what a roughly £5,000 Shopify rebuild should include, what should be out of scope, and how to compare proposals.
Shopify agency vs freelancer: which should a UK...
Agency or freelancer for your Shopify project? Compare scope, cost, risk and delivery models before choosing who to hire.
Shopify agency vs freelancer: which should a UK...
Agency or freelancer for your Shopify project? Compare scope, cost, risk and delivery models before choosing who to hire.
Shopify checkout optimisation: 9 fixes before y...
Before you redesign a Shopify store, check the buying journey. These nine practical checkout and conversion fixes can remove friction without rebuilding the whole site.
Shopify checkout optimisation: 9 fixes before y...
Before you redesign a Shopify store, check the buying journey. These nine practical checkout and conversion fixes can remove friction without rebuilding the whole site.