Notes from the shop
Plain, useful notes on building and growing an online shop — no hype, no jargon, no invented numbers. Written by the person who does the work.
Field Notes
How to clear slow-moving Shopify stock while pr...
Slow-moving Shopify stock is cash sitting still. A practical UK-focused framework for deciding what to improve, bundle, discount, move to another channel or clear.
How to clear slow-moving Shopify stock while pr...
Slow-moving Shopify stock is cash sitting still. A practical UK-focused framework for deciding what to improve, bundle, discount, move to another channel or clear.
Klaviyo vs Shopify Email: which should a UK eco...
Klaviyo or Shopify Email? A practical UK-focused comparison of cost, automation, segmentation and complexity, with a simple decision framework for choosing the right email platform for your Shopify store.
Klaviyo vs Shopify Email: which should a UK eco...
Klaviyo or Shopify Email? A practical UK-focused comparison of cost, automation, segmentation and complexity, with a simple decision framework for choosing the right email platform for your Shopify store.
Google Ads 'Limited by budget' changed in 2026:...
Google changed how target-based bidding behaves when campaigns are limited by budget. Here is what changed in August 2026, which campaigns are affected and what UK advertisers should check now.
Google Ads 'Limited by budget' changed in 2026:...
Google changed how target-based bidding behaves when campaigns are limited by budget. Here is what changed in August 2026, which campaigns are affected and what UK advertisers should check now.
Shopify checkout optimisation: 9 fixes before y...
Before you redesign a Shopify store, check the buying journey. These nine practical checkout and conversion fixes can remove friction without rebuilding the whole site.
Shopify checkout optimisation: 9 fixes before y...
Before you redesign a Shopify store, check the buying journey. These nine practical checkout and conversion fixes can remove friction without rebuilding the whole site.
Shopify AI shopping: how to make your products ...
AI shopping is becoming a real product-discovery channel. Here is what Shopify merchants can do now to make product data clearer, more complete and easier for AI shopping agents to...
Shopify AI shopping: how to make your products ...
AI shopping is becoming a real product-discovery channel. Here is what Shopify merchants can do now to make product data clearer, more complete and easier for AI shopping agents to...
Shopify collection page SEO: how to optimise ca...
A practical guide to Shopify collection page SEO: category copy, titles, internal links, filters, faceted navigation and the mistakes that make useful collection pages harder to find.
Shopify collection page SEO: how to optimise ca...
A practical guide to Shopify collection page SEO: category copy, titles, internal links, filters, faceted navigation and the mistakes that make useful collection pages harder to find.