Notes from the shop
Plain, useful notes on building and growing an online shop — no hype, no jargon, no invented numbers. Written by the person who does the work.
Field Notes
Do you still need a cookie banner in the UK? (2...
The 2026 rules changed on both ends: some cookies no longer need consent, and fines jumped to £17.5m. Which side of the line is your site on?
Do you still need a cookie banner in the UK? (2...
The 2026 rules changed on both ends: some cookies no longer need consent, and fines jumped to £17.5m. Which side of the line is your site on?
UK email marketing rules in 2026: consent, the ...
Who you can email without consent, how the PECR soft opt-in works, and what the February 2026 changes under the Data (Use and Access) Act mean for UK small businesses.
UK email marketing rules in 2026: consent, the ...
Who you can email without consent, how the PECR soft opt-in works, and what the February 2026 changes under the Data (Use and Access) Act mean for UK small businesses.
How much does Google Ads management cost in the...
What UK freelancers and agencies charge to manage Google and Meta ads in 2026, why the retainer maths breaks down at small budgets, and when a fixed-price setup is the...
How much does Google Ads management cost in the...
What UK freelancers and agencies charge to manage Google and Meta ads in 2026, why the retainer maths breaks down at small budgets, and when a fixed-price setup is the...
What health claims can you legally make in the ...
As of August 2026, only claims authorised on the GB NHC Register may be used in Great Britain — and the ASA now finds breaches with AI monitoring. A plain-English...
What health claims can you legally make in the ...
As of August 2026, only claims authorised on the GB NHC Register may be used in Great Britain — and the ASA now finds breaches with AI monitoring. A plain-English...
Can you advertise supplements on Facebook and G...
Yes — but inside three layers of rules. What Meta and Google allow for UK supplement ads in 2026, the claims that get ads banned, and how to stay ASA-compliant.
Can you advertise supplements on Facebook and G...
Yes — but inside three layers of rules. What Meta and Google allow for UK supplement ads in 2026, the claims that get ads banned, and how to stay ASA-compliant.
How much does SEO cost in the UK? (2026 guide f...
What SEO really costs in the UK in 2026 — freelancer and agency rates, monthly retainers, one-off projects — and why most small businesses should buy foundations once, not a...
How much does SEO cost in the UK? (2026 guide f...
What SEO really costs in the UK in 2026 — freelancer and agency rates, monthly retainers, one-off projects — and why most small businesses should buy foundations once, not a...