Notes from the shop
Plain, useful notes on building and growing an online shop — no hype, no jargon, no invented numbers. Written by the person who does the work.
Field Notes
Five checks before you spend £1 on ads
Paid ads amplify what your site already does. Five quick checks — clarity, one next step, honest tracking, email capture, and the margin sums — before you spend a pound...
Five checks before you spend £1 on ads
Paid ads amplify what your site already does. Five quick checks — clarity, one next step, honest tracking, email capture, and the margin sums — before you spend a pound...
Google Business Profile: the highest-return hou...
For any business serving a local area, one free listing routinely out-earns whole budgets. The one-hour Google Business Profile setup, done properly — plus the ten-minute monthly habit.
Google Business Profile: the highest-return hou...
For any business serving a local area, one free listing routinely out-earns whole budgets. The one-hour Google Business Profile setup, done properly — plus the ten-minute monthly habit.
SEO foundations for small UK businesses — what ...
Five foundations do most of the SEO work for a UK small business — technical basics, honest page titles, Google Business Profile, genuinely useful pages, and measured patience. Plus the...
SEO foundations for small UK businesses — what ...
Five foundations do most of the SEO work for a UK small business — technical basics, honest page titles, Google Business Profile, genuinely useful pages, and measured patience. Plus the...
The three emails every online shop needs before...
Welcome, abandoned checkout, post-purchase: the three automations every shop needs before campaigns or growth tactics — what each does, and why they come first.
The three emails every online shop needs before...
Welcome, abandoned checkout, post-purchase: the three automations every shop needs before campaigns or growth tactics — what each does, and why they come first.
Why your product page isn't converting — seven ...
When a product page underperforms it's almost always one of the same seven problems. Here they are in the order to fix them — photos and clarity first, speed last.
Why your product page isn't converting — seven ...
When a product page underperforms it's almost always one of the same seven problems. Here they are in the order to fix them — photos and clarity first, speed last.
The five-second homepage test (and how to pass it)
Show a stranger your homepage for five seconds. If they can't say what you sell, who it's for and what to do next, here's how to fix it — usually...
The five-second homepage test (and how to pass it)
Show a stranger your homepage for five seconds. If they can't say what you sell, who it's for and what to do next, here's how to fix it — usually...