Notes from the shop
Plain, useful notes on building and growing an online shop — no hype, no jargon, no invented numbers. Written by the person who does the work.
Field Notes
How much does a small business website cost in ...
Real UK website costs in 2026: DIY builders from £12 a month, freelancers £500–£2,500, agencies £3,000+ — and what is actually worth paying for.
How much does a small business website cost in ...
Real UK website costs in 2026: DIY builders from £12 a month, freelancers £500–£2,500, agencies £3,000+ — and what is actually worth paying for.
How much does a Shopify website cost in the UK?...
Shopify UK costs in 2026: monthly plans from £19, card fees, hidden costs — and what a professional Shopify build really costs, with fixed prices published.
How much does a Shopify website cost in the UK?...
Shopify UK costs in 2026: monthly plans from £19, card fees, hidden costs — and what a professional Shopify build really costs, with fixed prices published.
What actually happens on the free 20-minute call
No mystery, no pressure: the exact structure of the free 20-minute call — five questions, an honest read-back including the answers that make us less money, and one concrete next...
What actually happens on the free 20-minute call
No mystery, no pressure: the exact structure of the free 20-minute call — five questions, an honest read-back including the answers that make us less money, and one concrete next...
What a good handover doc contains
The least glamorous deliverable is the one clients use longest. The five things a proper website handover doc must contain — whether we write it or you demand it from...
What a good handover doc contains
The least glamorous deliverable is the one clients use longest. The five things a proper website handover doc must contain — whether we write it or you demand it from...
How much should a small business spend on ads? ...
No made-up benchmarks: four steps of back-of-envelope arithmetic — customer value, break-even cost, a budget that can actually learn, and a 30-day judgement — using your numbers, not averages.
How much should a small business spend on ads? ...
No made-up benchmarks: four steps of back-of-envelope arithmetic — customer value, break-even cost, a budget that can actually learn, and a 30-day judgement — using your numbers, not averages.
Meta or Google ads first? How a small UK busine...
One platform run properly beats two run badly. The choice comes down to one question: are people already searching for what you sell? Demand capture vs demand creation, plainly.
Meta or Google ads first? How a small UK busine...
One platform run properly beats two run badly. The choice comes down to one question: are people already searching for what you sell? Demand capture vs demand creation, plainly.