Notes from the shop

Plain, useful notes on building and growing an online shop — no hype, no jargon, no invented numbers. Written by the person who does the work.

Notes from the shop

Email and SEO — Google Business Profile in one hour, category card

Google Business Profile: the highest-return hou...

For any business serving a local area, one free listing routinely out-earns whole budgets. The one-hour Google Business Profile setup, done properly — plus the ten-minute monthly habit.

Google Business Profile: the highest-return hou...

For any business serving a local area, one free listing routinely out-earns whole budgets. The one-hour Google Business Profile setup, done properly — plus the ten-minute monthly habit.

Email and SEO — SEO foundations, category card

SEO foundations for small UK businesses — what ...

Five foundations do most of the SEO work for a UK small business — technical basics, honest page titles, Google Business Profile, genuinely useful pages, and measured patience. Plus the...

SEO foundations for small UK businesses — what ...

Five foundations do most of the SEO work for a UK small business — technical basics, honest page titles, Google Business Profile, genuinely useful pages, and measured patience. Plus the...

Email and SEO — the three essential emails, category card

The three emails every online shop needs before...

Welcome, abandoned checkout, post-purchase: the three automations every shop needs before campaigns or growth tactics — what each does, and why they come first.

The three emails every online shop needs before...

Welcome, abandoned checkout, post-purchase: the three automations every shop needs before campaigns or growth tactics — what each does, and why they come first.

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